An important aspect of Copyright is judging the strength and protection a work can receive. This is a sliding scale and will change depending on many elements, including context. In this video, Brian talks about how adding details and expression can strengthen a copyright.
Copyright law has a few prerequisite elements before a work qualifies. Two of those are authorship and originality. Brian talks about those issues and some of the relevant tests.
Creating a trademark portfolio is the act of creating several trademarks that protect similar, or distinct, areas of a business. When large companies are evaluating their portfolio, it is frequently siloing different types of related businesses. Think of it like Disney, ABC, ESPN, Marvel, and Star Wars. These are all trademarks of one company that […]