An important aspect of Copyright is judging the strength and protection a work can receive. This is a sliding scale and will change depending on many elements, including context. In this video, Brian talks about how adding details and expression can strengthen a copyright.
Creating a trademark portfolio is the act of creating several trademarks that protect similar, or distinct, areas of a business. When large companies are evaluating their portfolio, it is frequently siloing different types of related businesses. Think of it like Disney, ABC, ESPN, Marvel, and Star Wars. These are all trademarks of one company that […]